Phone us Meet us

How to leverage content marketing for your brand

Content marketing is an indispensable tool for businesses looking to make a name for themselves and drive sales in the modern world. It’s not just about churning out content; it’s about creating meaningful connections, providing value, and strategically utilising various different platforms and mediums to boost brand awareness. In this article, we’ll explore how to harness the advantages of content marketing to benefit your brand.

Different types of content marketing

A successful content marketing strategy should be versatile, encompassing a wide range of mediums. Each one should serve a unique purpose, allowing you to connect with different segments of your audience at different stages of the sales funnel.

Social media

Platforms like Facebook, Instagram and Twitter are quick and easy to update on a regular basis. Social media is excellent for building a community and sharing bite-sized content, visuals, and updates to inform and entertain.

Video content

Videos are engaging and shareable, and ideal for conveying complex ideas in an easily digestible format. Examples of video content marketing include product demonstrations, customer testimonials and behind-the-scenes videos.


Podcasting is a growing trend that provides a platform for in-depth discussions, interviews, and storytelling that can resonate with a dedicated audience. This type of content strategy isn’t suitable for all brands, but it can be extremely powerful.


Whatever type of content marketing you choose, it’s important to make sure that your audience can find it. Search engine optimization is the backbone of your online visibility and helps to attract organic traffic to your content marketing creations.

Advantages of content marketing

Content marketing offers lots of advantages that can help your brand to thrive.
  • Building relationships: Consistent and valuable content fosters trust and builds strong relationships with your audience.
  • Adding value: By addressing your audience’s questions and needs, you’re able to position your brand as an authority in your industry.
  • Boosting awareness: Content marketing extends your audience reach and boosts brand visibility, helping you stand out in a crowded marketplace

Optimising your content marketing strategy

It’s not enough to create content for the sake of it. Your content marketing methods should be purposeful and cater to the needs and interests of your target audience. Here are some tips for optimising your content.

Understand your audience

Research your audience’s pain points, interests and preferences to create content that resonates with them. One of the main advantages of content marketing is its versatility; this means that you can include a wide variety of different types of content marketing to suit individual audience segments and marketing campaigns.

Focus on quality content

Focus on creating high-quality content that adds value rather than overwhelming your audience with mediocre material. Don’t just jump on the latest content marketing trends without considering whether they’re right for your brand and your audience.

Be consistent

A successful content marketing strategy requires that you maintain a regular posting schedule. This doesn’t mean that you have to post a certain number of times every day or week, but consistency in your content will help to keep your audience engaged and returning for more.

Track your success

To enable you to refine your content marketing strategy, you need to be able to measure its success and make data-driven improvements. Key performance indicators (KPIs) such as website traffic, social media engagement, conversion rates and customer feedback help you to gauge how well your content is performing.

Work with an expert content marketing agency

Content marketing is a dynamic and indispensable tool for brand growth in today’s digital landscape, but it can be time consuming and takes a lot of trial and error to get right. That’s why many brands choose to work with a content marketing agency like m360.

Some examples of content marketing campaigns we’ve created include Alltech’s informative agricultural podcast, allowing them to build an audience and showcase their expertise, and our complete overhaul of Showcase Cinemas’ content marketing strategy, adding a fresh approach and boosting engagement across their social media platforms.

If you’d like to learn more about how m360 can help you to create a successful content marketing campaign, get in touch with us today.

Read next story Explore Creativity
content marketing image