At brand level, it’s important to think beyond a logo and instead strategise visual communication methods which can play an important role at campaign level.

When developing and deploying a brand, multiple visual techniques exist to authentically tell a story – including bespoke brand assets and exclusively-commissioned photography and videography.

How these tools are deployed for the brand should be clearly outlined within brand guidelines, with guidance around correct and incorrect style, tone and application.

The real key to visual storytelling is consistency. However a brand chooses to visually tell its story, the visual indicators and brand reference points must feel familiar, recognisable and authentic. With our heritage firmly rooted in visual communication, you might say it’s what our 30+ years of success are built upon.