Design is, and has always been, a fundamental element of marketing and communications.

Visual communication has the ability to reach audiences in ways that words sometimes struggle, forming deep emotional connections to a product, service or brand.

And as technologies have evolved and new platforms emerged, how design can target audiences has changed significantly over the decades. Today, design not only encompasses traditional graphic design, but also illustration and 3D, photography, motion graphics and animation.

When building end-to-end marketing campaigns, one or all of these design choices might be put into practice. Everything is determined by the channel, and the audience.