Even creativity needs limitations from time to time. While we always want to ‘think outside of the box’, ‘push the envelope’ and have an excuse to quote many more marketing clichés, a brand is a precious entity that’s success relies on consistency, and clear creative boundaries.

When big brands make the headlines with audacious campaigns, they will often still conform to brand guidelines. When we rebrand an existing business or curate a startup brand, we always recommend the creation of brand guidelines to set the tone and define some boundaries. 

Brand guidelines are the bible for a brand, comprising guidance on correct and incorrect logo usage, typography, primary and secondary colour palettes, tone of voice guidance, messaging, and visual communication methods.

Our brand guardians define and work to brand guidelines every day, so if your brand lacks a set of rules to follow, we’re happy to be your champions of order and consistency.