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How to beat the January business blues?

With January comes a return to work and the knowledge that the fun and festivities of December are over for another year. Add the cold weather, long nights and dark mornings, and it’s no surprise that this time of year can be tough! In fact, the third Monday of the year is known as Blue Monday and is said to be the most depressing day of the year.

To avoid the impact of January blues on your business in 2023, it’s important to do what you can to push through and get the year off to a strong start. Here are just a few tips to make January a little less blue for your business.

Brighten up the space

Making sure the workplace is a pleasant place to be can do wonders for employee morale. There are lots of ways to bring a touch of excitement to your working environment. Start small by letting in more natural light or adding up a few plants. If the office is looking a little tired, try some new furniture or a fresh coat of paint. And if you really want to shake things up, reconfigure the desks and give everyone a change of scenery.

Embrace face-to-face meetings

2020 pushed the business world to adopt virtual meetings in order to keep going, which proved to be very successful and allowed many organisations to continue working remotely. However, many employees quickly found themselves succumbing to so-called Zoom fatigue. Now we’re in 2023, it might be time to step away from the webcam and reintroduce more face-to-face meetings to reduce feelings of isolation that can contribute to the January blues.

Make some New Year’s resolutions

New Year’s resolutions aren’t just for individuals; they can be a powerful method to refocus and re-energize your business for a fresh start. Whether you choose a handful of important achievements to aim for or create a complete 12-month marketing strategy, involving your employees in planning your goals for 2023 can help them to feel more excited about working to achieve them.

Refresh your business brand

Refreshing your brand can help to create more confidence within your business, as well as attracting new clients. If you’re seeking new opportunities, targeting new markets or redefining your brand positioning, an identity overhaul is a great place to start. Working with an experienced marketing agency like m360 can help you to make sure your brand strategy is focused towards your business goals and not simply a distraction from the January blues.

Soup up your social media

Coming up with new ideas for your social media campaigns can be time-consuming, and brands often find themselves in a bit of a slump. January is the perfect time to reignite your online presence. Harnessing the services of a social media agency will help you to boost online engagement while giving your internal team more space to focus on other important projects and avoid getting bogged down by hashtags.

Try something new

You might be surprised by how motivating a new piece of software can be. At m360, we recently switched to ClickUp, which combines the functionality of lots of apps into one and has been an office-wide miracle in terms of productivity. Chat to your team about which areas of their daily processes are grating and see what tools are out there to make life easier for everyone. This is particularly useful if you’re looking to take on any big projects this year, including your own digital marketing strategy for 2023.

Looking to revamp your 2023 marketing strategy?

Get your 2023 marketing strategy off to a great start with support from m360. We’re a full-service marketing agency with over 30 years’ experience building successful brands around the world. To find out more about how we can support your marketing strategy in 2023 and beyond, just get in touch and we’ll be happy to help.

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January blues