A recipe for success
Your brand… it’s just your logo, right? Well partly, but it’s not very exciting on its own. Kind of like a bag of flour on Pancake Day.
Successful branding depends on several factors, put together in just the right way, to become more than the sum of their parts. Get it wrong and it’s a dud, get it right and it’s like a perfect pancake – flipping brilliant.
A measured approach
Businesses come to us because they seek transformation. Whether that’s refreshing an established brand or turning a scribble into a statement for a fledgling business, we start the process with research.
We want to understand you, your history, your brand equity, your audience, your message and your goals. In order to speak your language we need to learn your language.See the Just for Pets rebrand
The jury’s out on how many brands we’re exposed to in a day, but it’s thought to be in the thousands. So how does a brand rise above the rest?
There’s the factors we can’t control – history and reputation. There’s the factors that are in your hands – quality, reliability and trust. Then there’s the juicy bits that we’re here for – brand image, tone of voice, messaging, timing, consistency and marketing platforms. Alright, that doesn’t read so juicy, but take a look at.
And don’t worry if your head’s buzzing by now – clarity is key. We work to your liking: one to one, as part of a team, at our place or yours. We’ll clarify your brand so succinctly you’ll jump for joy and want to tell the world. We’ll enthuse and motivate your staff with a brand they’re proud of, because after all, happiness starts from within.
Call us your BFFs – Brand Friends Forever.
This means bringing together all the ingredients for a great brand – logo, fonts, colours, taglines, visual style and tone-of-voice. Creating brand guidelines that are easy and exciting to use.
This means designing and producing the lovely stuff that brings your brand to life, from stationery to van livery, from social media to e-commerce.
This means being there for everything from a bit of advice to a global campaign. A brand treated with care and consistency is a brand that’s rewarded with loyalty and success.
The human touch
Put it this way, can you imagine a robot winning Bake Off? Well maybe, but would they pull off that endearing blend of creativity and likeability? We doubt it.
Our team are a special bunch. Not just talented but lovely too – if we say so ourselves. Great ideas are not much on their own, they need great working relationships. We keep this in mind as a top priority, and we’re confident you’ll love working with us.