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A fresh transformation for ProGrass

m360 is excited to reveal our latest groundbreaking rebrand for our client ProGrass. The project involved rebranding the group and launching a second brand to bridge the two service areas: lawn care and exterior cleaning. 

Leveraging our expertise in naming, branding identity, and comprehensive design solutions, m360 introduced a dynamic dual-branded approach that seamlessly blends both companies with a fresh unified identity. This design style effectively harmonises the unique offerings of ProGrass & PowerPro, propelling them into a new era of growth and recognition.

To support the launch of the new identity, m360 has developed a suite of marketing collateral that reinforces the brand’s messaging and enhances its visibility across various touchpoints. From brochures to digital assets, each piece is meticulously designed to captivate and engage the target audience.

A modern, user-friendly website serves as the digital storefront for ProGrass & PowerPro, showcasing their services, expertise, and commitment to customer satisfaction. m360 has meticulously designed and optimised the website to provide an immersive experience that drives engagement and conversion.

This visual transformation extends beyond the digital realm, we crafted eye-catching livery designs that elevate ProGrass & PowerPro’s presence on the road. Ensuring every aspect of the brand’s livery reflects the group’s commitment to excellence and professionalism.

Recognising the importance of internal alignment and adoption of the new brand identity, m360 has provided comprehensive training and onboarding support to ProGrass & PowerPro’s teams. This ensures that every member of the organisation is equipped to embody the brand’s values and deliver exceptional service to clients.

“We are thrilled to unveil the dynamic dual-branded identity for ProGrass & PowerPro,” said Tony Grice, Company Director. “This project represents a true collaboration between m360 and the ProGrass team. Together, we have created a brand that not only reflects the expertise and dedication but also sets a new standard of excellence in our industry.”

We look forward to continuing our long-standing relationship with Prograss & PowerPro and are excited to see their new brand reach new heights.

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