Our pick of the 2025 Christmas campaigns

At m360, we’re always looking for festive campaigns that bring creativity, storytelling and brand personality to the forefront. This season, a few standout campaigns have really captured our attention and inspired ideas for what holiday marketing can look like when done right!

LoveHoliday – “Built a Beach Inside a Billboard”

LoveHoliday turned a billboard into a mini pop‑up beach, complete with real sand and even a sunbather – think festive sunshine in the middle of winter! It’s bold, unexpected, and instantly transports you, showing how out-of-home can be way more than just a poster. Fun, playful, and full of surprise – the kind of stunt even Joe Marler might give a cheeky thumbs-up for. A clever reminder that a little real-world fun can help brands stand out during the crowded festive season.

Guinness – “Paving the Way”

Guinness’s winter campaign leaves a trail of pint-shaped footprints leading straight to the pub,  clever, cheeky, and impossible to miss. It’s a fun reminder that you don’t need red ribbons, gold baubles, or snow-covered clichés to stand out at Christmas time. A smart, unconventional twist that turns a simple walk to the pub into a memorable experience.

Barbour x Wallace & Gromit – Festive stop‑motion charm

After last Christmas’s takeover by Feathers McGaw, Barbour’s Wallace & Gromit festive ad is the perfect way to keep the fun going. The 2025 spot feels like a mini film, full of clay‑animated mischief, character, and humour, while staying rooted in the brand’s heritage. It cleverly balances nostalgia with something fresh and delightful, making it a memorable continuation of Barbour’s festive storytelling.

Samsung – “The Holiday”

Samsung’s 2025 ad, “The Holiday Challenge,” captures the small but relatable challenges of Christmas – from wrapping presents and getting the perfect family photo, to figuring out what to cook! It shows how Samsung’s AI-powered devices can step in to make these moments easier, turning festive chaos into seamless and enjoyable experiences. The film blends everyday holiday struggles with clever solutions, highlighting how a modern brand can use storytelling to show practical value in a warm and relatable way.

Feeling inspired? At m360, we help brands turn clever ideas into campaigns that cut through the noise – let’s make this holiday season unforgettable!