How to work productively with your creative agency
So, you’ve found a creative agency that’s the right fit for your team. Where do you go from here?
It’s important to establish a strong working relationship with your agency if you want to make the most of their resources and make a significant return on your investment. In this article, we’ll explain some of the ways you can ensure a productive relationship with your agency and work with them to maximise the potential of your business. If you’re looking for tips on choosing the right agency, check out our blogs about choosing the right brand agency or digital agency for you.
1) Tell your story
It goes without saying that you should meet with your agency and get to know the members of the team – whether that’s in person or remotely. The more you know your team and what they do, the more comfortable you will feel working with them.
Your agency needs to know about you, too – provide your agency with as much information about the business as possible so they can really get to know you and understand what they can do for your business. Although this will help with all creative briefs, it’s particularly important for things like branding, copywriting and web design as they will be able to better define your brand and convey your desired message.
2) Decide on your objectives
What are you hoping to accomplish from partnering with your agency? Once the team understands this, they can create work that’s much more effective and better reflects what you envisioned. Plus, it makes it much easier to ascertain whether something is effective if you have a clear benchmark and can help to keep everyone on track.
3) Be open to new ideas
It’s natural to want to stick to what you know, but one of the great things about creative agencies is that it’s part of their job to research new strategies, trends and ideas. They will have a breadth of experience from working with various companies, so you can trust them to know what’s likely to work or not. This is why it’s important to be flexible and open to new things – you never know where it could lead.
4) Write a strong brief
This leads on from earlier points about being clear about what you need and collating as much information as possible for the team to work with. Your agency will usually provide some guidance on what they need from you in a brief, but you should definitely clarify key deliverables, deadlines and ways that you will measure success. Be as specific as possible, don’t leave things to chance and never assume that they can read your mind!
5) Communicate effectively
Once you’ve worked on a campaign or need to review some creative work, it’s time to think about feedback. Be specific with your feedback so that it’s not only clear what needs to be improved, but also which bits are working well for you, so that this can be kept in mind going forward. Try to ensure that there is one main point of contact within your organisation who can take control and act as a filter, ensuring that feedback is provided in one go and you aren’t providing conflicting amendments. This means that there is no confusion, making the whole process more efficient and effective.
Creative Agency Nottingham If you need a creative agency that can convey your brand and help grow your business, look no further. Based in Nottingham, m360 is a creative agency working with clients across the UK to enhance their online presence – please don’t hesitate to get in touch.