Global problems require global solutions
Established in 2009, Centrical’s mission has always been simple: to support sponsors in their clinical trial planning by delivering the answers they need on time and on budget. Their unique, independent and unbiased approach enables the right decisions to be made for each trial at the right time in the development process.
m360 has worked with Centrical Global for over 10 years, delivering everything from the branding itself to print adverts, exhibition spaces and more.
This year it was time for an all-new website to reflect Centrical’s position at the forefront of clinical trial feasibility and highlight their qualities as an independent, experienced company. We started by refreshing the brand with new photography, iconography and copywriting then brought it all together in a sleek, contemporary package. A fully responsive design complete with bespoke motion graphics, the site exceeds the high standards of confidence and professionalism expected of brands in the medical industry.
The brief also required us to carefully consider the user journey through the site. We used elements from the existing brand to create two visually distinct pathways, ensuring that the core audiences of ‘pharma/biotech services’ and ‘investigator sites’ can quickly and easily find the information they need.
See the site at centricalglobal.com