Making an impact at scale

When high-impact media space became available across London, Sortera saw an opportunity to do what great outdoor advertising does best – make the most of a high-visibility moment with strong, straightforward creative.

The brief was clear: create eye-catching billboards that stayed true to the brand, delivered a strong message quickly, and made it easy for customers to take action.

A clear and focused brief

From the outset, the direction centred around simplicity and visibility. The creative needed to:

• Stand out in busy London environments
• Reflect Sortera’s established brand identity
• Communicate a clear, compelling message at a glance

With large-format outdoor placements, there’s no time for complexity. Every element had to work harder.

Leading with brand

A strong emphasis was placed on Sortera’s distinctive green, paired with clean white typography. This high-contrast combination ensured maximum visibility from a distance while reinforcing brand recognition.

By leaning into these core brand assets, the billboards remained instantly identifiable, even in high-traffic areas with competing visuals.

Driving action with smart design

Beyond awareness, the billboards were designed to convert interest into action.

Each execution included:

• A clearly visible QR code, sized appropriately for scanning on the move and linked directly to the e-commerce site
• The customer service telephone number, ensuring an immediate offline response option
• The website address, reinforcing where to go next

By integrating multiple call-to-action routes, the campaign catered to different user behaviours – whether digital-first or more traditional.

Designed for the real world

Outdoor advertising in a city like London demands more than just good design, it requires practical thinking. Placement, viewing distance, and dwell time all informed how the creative was executed.
Every element, from typography scale to QR code size, was considered to ensure the message landed effectively in real-world conditions.

A bold step forward

The result was a series of billboards that were not only visually striking but also highly functional – combining strong branding, clear messaging, and seamless pathways to action.

This project highlights the power of well-executed outdoor creative: when done right, it doesn’t just get noticed – it gets results.

We can create your high-visibility moment. Contact us today.