Robert Dyas
A cherished British homeware brand dating back to 1872, Robert Dyas appointed m360 to lead the brand on a journey of transformation. Following a brand critique to determine strengths and weaknesses, we built a strategic approach on the pillars of quality, value and customer service.
History in the making
Creative improvements were made to key brand assets; enthusing staff and energising customer appetites. By elevating the visual identity to modern standards, we allowed Robert Dyas to re-establish consumer confidence in the brand’s position as a leader in home and garden essentials.
Inspiring cohesion and pride
When the core brand refresh was complete, we expanded our scope to all brand touchpoints; visual elements, signage, wayfinding, store layouts and digital. Our fresh and consistent identity plays an active role in staff pride and motivation, while telling the world what Robert Dyas has to offer with a spirited but reassuring voice.
Toasting a new beginning
150 years in business is an incredible achievement, and our team rallied alongside Robert Dyas to celebrate its rich heritage and unwavering commitment to quality. Such an anniversary is testament to the brand’s ability to evolve and succeed through changing market conditions – neatly encapsulated through this landmark rebrand project.
My team have really enjoyed working in partnership with m360. We had the brand insights, and we knew what direction we needed to head in, but it was m360 who navigated us there. m360 understood the brief from the get-go and really got under the skin of our brand vision in order to ensure the project was efficient and most importantly effective, both for the customer and commercial impact.
The m360 team asked all the right questions and offered insightful guidance to ensure that our brand refresh truly represents what we stand for & the direction we’re taking Robert Dyas. Their approach is always collaborative, accommodating and creative, they have knitted together all of the necessary elements to add real clarity to our brand identity.
Marketing and Brand Manager, Robert Dyas