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CF N-Min Service

The pathway to success

m360 were appointed to create a campaign for the relaunch of CF Fertilisers’ N-Min soil sampling service. The service analyses soil samples and reveals the Nitrogen levels. Using this data, CF can advise arable farmers on what products to use to get the best results from their fields and crops.

Our task was to create an engaging, multi-channel campaign that explained in a clear, digestible way how the service works - whilst highlighting the world-leading technology and accuracy that make it unique.

  • Brand identity
  • Moving image
  • Digital
  • Social Media

A calculated approach

A key part of the campaign was the visual style. Excited sketches on a chalkboard - an image synonymous with science, equations and big breakthroughs - supported a step-by-step process, clearly explaining the service from start to finish and the outcomes farmers could expect.

Something worth talking about

In addition to the animated content, we created a series of testimonial videos with users of the N-Min Service for distribution on CF’s social media channels. Real feedback from real people helped reinforce the claims made elsewhere in the campaign and increased social media engagement.

We're really pleased with the campaign creative m360 delivered for our CF N-Min service. We made some significant changes to our soil sample services, and m360 have really helped us communicate these improvements. Not only did they deliver really refreshing creative concepts, they provided such high quality case study videos to support our service, and reinforce the campaign.

Marketing Manager


No marketing campaign is complete without an engaging presence on social media platforms. The flexibility of our solution meant we were able to get creative with how we presented the visuals, such as adapting the step-by-step process graphics to work in a carousel style advert.