Just for Pets is a pet shop chain with stores throughout the Midlands. The business was acquired by Pedigree Wholesale in 2018, with m360 appointed to produce a fresh new look that reflected the brand’s passion, approachability and commitment to animal welfare.

The brand refresh sought to capture the energy and fun that the Just for Pet’s team embodies. A bright, contemporary colour palette was combined with a playful illustration style and carefully crafted tone-of-voice to reassure loyal customers and reach out to a new generation of pet owners.

A strategic rollout for the rebrand began with social media teasers and a website UX/UI redesign and build. The flagship store, situated in Coventry, hosted an intimate family launch event for shoppers to experience the new brand in all its glory, including signage, wayfinding, point of sale, environmental graphics and staff uniforms.

Just for Pets’ reinvigorated retail environments boast clearer signage, easier wayfinding, a fresh colour palette and natural wood panelling, evoking that local pet store feeling. Consumers feel familiarity amongst the new brand style, retaining the trust in a business that has always prioritised pet welfare.

Alongside the brand refresh, digital and in-store rollout, we rebranded the chain’s customer loyalty scheme which is cleverly named “Just for perks”. Utilising the same assets as the core Just for Pets brand, the scheme continues to attract new members – with a loyal following enjoying regular and exclusive benefits.