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Games Workshop

Love and war

World-leading miniature wargaming company Games Workshop is best known for the enduring Warhammer 40,000 brand, Warhammer Age of Sigmar, and The Lord of the Rings strategy battle game. They have a huge and devoted following, with hundreds of stores across the world.

m360 were appointed to create Games Workshop’s global Christmas campaign; a challenge we were delighted to accept from one of the most famous brands on our doorstep.

  • Print design
  • Promotions
  • Environments
  • Wayfinding

Christmas, Warhammer style

Working closely with Games Workshop, our creative response merited broad appeal and brought just the right festive touch to the established brand style. The results have the mass appeal needed to attract gift buyers, while remaining faithful to the cult brand and its products.

The gamer’s gift guide

The Gift Guide is the key sales piece for the seasonal campaign, showcasing products in all their thrilling glory. From gifts for beginners to seasoned pros, exciting new releases, stocking fillers and kits of all sizes, to boxed games and more.

Each page carefully combines product images with unique festive assets. The guide has been translated into seven different languages, with design variants for the US and Asia.

Boxed and bagged

Beyond the Gift Guide, our campaign has given Games Workshop a festive makeover on the High Street, with in-store graphics and gift bags.