CF Industries created a bold new brand identity for their UK counterparts, CF Fertilisers. The brand champions clean energy and sustainability – a timely vision that embraces issues faced by both the business and the wider world. Our longstanding relationship with CF made us the perfect partner to launch the new brand on British soil.

A fresh logo, fonts, colour palette and visual identifiers gave us all we needed to create modern, attractive comms across a variety of channels. We soon got to grips with the revised brand and flexed our creative muscles on corporate literature such as this Nitram brochure, before developing a new illustration style for presentations and infographics.

CF Fertilisers is extremely proud that its products are British-made. As part of adapting the new brand for the UK, we created a mark that combines a distinct British look with the unique feel of the new CF Fertilisers brand.

Sky blue is a key component in CF Fertilisers’ brand colour palette, and their blue bags are iconic within the agriculture industry. With Nitram at the fore, we updated packaging for the entire product range – conforming to strict labelling regulations as well as brand guidelines.