Leading the fight
Mycotoxin feed contamination is a big concern for livestock farmers, threatening even the best-run operations. Leading biotech firm Alltech help farmers combat this threat with a suite of innovative solutions under their Mycotoxin Management Program.
We were asked to devise a creative campaign toolkit which would accommodate educational and sales messages for Alltech’s global services.
- Brand identity
- Brand strategy
- Print design
A core part of our creative solution sees small icons forming bigger pictures to represent key topics. The result is attractive and precise, with the flexibility to work in all brand colours, with or without agricultural photography.
m360 have worked with us for a number of years now and we can always trust them to deliver. Much of our marketing has complex or multiple messages, and m360 are able to convey these with clarity; balancing attractive visuals with clear messaging and an appropriate sense of urgency.
Head of Global Marketing, Alltech
Some campaigns require a standalone creative approach, with the aim to ignite interest around a specific solution or message.
In such cases we will omit the icons, should they become superfluous to the lead imagery.
For this campaign we promoted Alltech’s Mycosorb A+ product to dairy, pig and poultry farmers. Press ads combine distinct photography with utilitarian plastic tags bearing the lead message. The concept plays on commonplace livestock tags to present Alltech’s message with simplicity and confidence.