Something to CHEW on

Dental disease is the number one health issue for dogs affecting over 80% of adult dogs. Using all-natural Whimzees dental dog chews reduces plaque, tartar and bad breath improving the health and wellbeing by reducing heart, kidney and liver disease.

To build pet parents’ awareness about the importance of looking after their dog’s oral health, m360 created a Pet Dental Health Month promotion for pet stores, which was delivered to 500 independent retailers nationwide. The high impact sales toolkits contained useful POS materials, product guides and consumer information booklets to ensure pet stores were in the best shape to help customers, for the life of the promotion and beyond.

The promotional campaign was delivered within a tight turnaround at the beginning of the year to land in time for Pet Dental Health Month in February.