Prey Product Launch

One of our favourite things to tackle in the studio at m360 is helping our clients launch new products to market. As a sister product to the established Taste of the Wild range, PREY is a new, limited ingredient food that focuses on simplicity, providing a natural diet for dogs and cats that is based on the protein sources of your pet’s native diet.

Another interesting product USP is the PREY range is only available exclusively in bricks and mortar stores – something we were keen to build on and promote as part of the creative messaging to the specialist pet stores. m360 developed a range of items to launch Prey to the trade and created eye catching in-store support material to engage with consumers which included digital banners, press campaign and POS.

This was another great project to be a part of, and we’re pleased to add the Prey range to our ever-growing portfolio of pet food products.