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Big Impact Creative

Our long standing client CF Fertilisers planned to launch a new multi-channel NfUE (Nitrogen fertiliser use efficiency) campaign – a five-step NfUE plan to be precise. The key part of the strategy was to communicate the numerous benefits of NfUE through a 6-week campaign targeted at farmers and in doing so raising the awareness of the CF Blue Bag product range.

‘Small Changes, Big Impact’. Our simple message encapsulated the idea that by following the CF five-step NfUE plan, improved profits and reduced environmental impact can be achieved. Utilising a competition to win up to 28 tonnes of CF Nitram, incentivised farmers to engage with our creative and encouraged CTR, resulting in improved website traffic and the generation of new sales leads.

We applied the campaign creative across farming sector national publications’ digital, press advertising, CF social media channels and their website, requiring the considered adaptation of the campaign messaging and creative to suit each deliverable’s specification.

CF were delighted with what we delivered and we were happy to learn that our creative concepts were liked so much, that they’ve kept one back for a future campaign. We like to think that’s giving our clients good value for money!

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