New year, new SynTech

SynTech Research Group represents a merger between Syntech Research and Acceres – a group that comprises several leading names in agricultural science – to bring together 600 scientists, agronomists, regulatory specialists, and managers. We were approached to design an all-encompassing logo and printed marketing collateral for the newly formed organisation.

The merger has enabled Syntech to expand its services in the science of crop production and protection, and strive to become the world’s leading agricultural contract research organisation. Their current offering includes agricultural contract research, product positioning, development, registration, and market support services to over one hundred customers worldwide.

SynTech reached out to m360 for creative input on their relaunch project. With experience in successfully delivering relaunches for a multitude of cross-sector clients over the years, we were delighted to be involved in the brand evolution for this long-standing client. Our first task was to create a logo that conveyed the new brand name with clarity, while maintaining visual adherence to the established brand aesthetic.

Once the new logo was approved, m360 designed and produced business cards and marketing collateral to announce the new branding. The eye-catching marketing materials provided a focal point for Syntech Research Group’s presence at a conference in Florida and achieved notable visual standout amongst competing exhibitors.

The client was extremely pleased with the creative and strategic execution of the relaunch and marketing collateral. We’re confident that the SynTech Research Group brand will help carry the organisation forward, inspiring further growth in their unique service offering, and attracting new customers on a global scale.