That rare pleasure in seeking a new home – discovery, imagination, the possibility of a dream come true. Our website for Peter James Homes is all about the warm fuzzies, being both evocative and effortlessly informative.
Our client is a relative youngster in the industry and we’ve been there since the beginning. Their vision seems paradoxical at first glance – modern homes with classic touches; idyllic, semi-rural settings for a savvy, youthful market. It works because it’s unified by classic understatement, and this has been our mantra for brand creative.
The new website combines sleek, spare graphics, panoramic imagery and plenty of breathing space. Font choices are a microcosm of the wider vision – gentle headlines use rippled serifs, practical info goes sans. With this we appeal to both the heart and head – a good intention for marketing in general!