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It’s time to be Be Scene on The Big Screen!

At m360, we pride ourselves on delivering bespoke, out-of-the-box campaigns that not only engage but also delight audiences. Recently, we had the pleasure of working with our long standing client, Showcase Cinemas UK, on a one-of-a-kind animation project. They approached us to create an advert that captured their totally unique concept and deliver it in an engaging but easy to digest way. Here’s how we did it:

Our team knew that to create a buzz, we had to utilise the latest design trends. Our animation featured the attention-grabbing stomp technique, which helped the video maintain a fast pace throughout. We also created a bespoke background using vibrant colours with a gentle, gradient effect and soft, circle shapes to balance the exciting video content.

The brief also required a campaign that would appeal to a wide range of audiences, but especially to Gen Z TikTok users. To do that, we used recognisable social media icons and easily digestible information to communicate the key messages. 

Given that the messages demand action from the audience, our copywriting and storytelling had to be clear and concise. With this in mind, we created three simple steps:

  • Step 1: Create your film-inspired TikToks and reels
  • Step 2: Tag us on Instagram and TikTok using #ShowcaseScenes
  • Step 3: Visit Showcase to find out if you’ve made it onto the big screen
Along with an enticing strapline: “Fancy seeing yourself on the big screen?”.

To sweeten the deal for those whose TikTok didn’t make it onto the big screen, Showcase are offering two free tickets to five runners up, incentivising more people to participate and spread the word about the campaign. So what are you waiting for? Get down to Showcase Cinemas to watch it live on the big screen! And why not create a TikTok?

m360 creates campaigns that are not only visually stunning, but lucid and memorable. If you’re looking for something similar, or to simply bring your brand to life through digital media, get in touch today to discuss an upcoming project!

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