Is collaborating with artificial intelligence the future of design?
With AI art generators such as Dall-E 2 and Midjourney allowing the general public to harness the power of AI to create weird and wonderful images, the question of whether robots will take over the creative design process from humans has become more pertinent.
As the technology develops, the concept of using AI in marketing is starting to come into focus, posing exciting creative design possibilities that could unlock new opportunities for marketers.
AI technology in designOver recent months, AI-generated art has hit the mainstream, although the concept is far from new. Google DeepDream was released in 2015, initially to visualise neural network patterns, but soon developed into a form of abstract art. New iterations of the tool are even able to generate photorealistic images.
As new technologies are developed, the concept of AI taking over the design process is starting to feel more plausible. But is AI-human collaboration the future of design?
The positives of AI collaboration for design:
Streamlines the creative processFeeding related concepts into an AI design tool is a great way to come up with some initial concepts, generating a unique starting point to expand on. For example, while there are many websites offering AI logo design, their creations can feel a little generic, but may help to clarify what does and doesn’t work in a design.
Creates completely unique imagesUsing AI allows you to create unique, brand-new images, so there’s no need to use uninspiring stock images, or trawl through royalty-free photographs. However, it’s important to be wary of the ethical concerns around using AI to recreate specific styles or intellectual property and steer clear of copyright infringement.
Reduces internal costsBy speeding up the creative process and essentially adding an extra pair of hands to your team, using artificial intelligence for graphic design can reduce project costs throughout the project. Of course, you’ll need to weigh this against the cost of any AI tools you use, as well as the time and resources spent on training it and refining the results.
The negatives of AI collaboration for design: