How to choose a brand agency

Working with a good brand agency can transform the overall look of your business and make it more appealing to customers. But how should you go about choosing the right one for you? We’ve come up with a few suggestions for what to consider…

Clarify why you need branding services
First of all, why do you want to work with a brand agency in the first place? Are you just starting out and in need of some professional input? Are you having a rebrand because you feel you need a refresh or want to take the business in a new direction? Have you outgrown your old branding and need some fresh eyes to help take your business forward? Knowing what you want to get out of the process is really important so that you know what to look for and which questions to ask when speaking with potential agency partners.

Consider location
Location doesn’t have to be a significant factor in choosing which agency to go with – you can hold meetings virtually or over the phone and much of their work can be done online . It may also be important that your agency understands your business in terms of the local area and culture in order to get the best results, but this is a part of the brief and a good agency can work with anyone, anywhere – regardless of proximity, and even time zone.

Look at the team’s skills
When researching an agency, find out where their main strengths lie. You may simply want them to carry out a rebrand and have minimal input from then on, so you place their design skills front and centre. However, it’s likely that you will want to partner with an agency that can take on various marketing aspects, and you may consider taking advantage of additional services as your business grows or your needs change. Therefore, it’s worth looking at the various services offered by an agency and thinking about what else you may need in future – if you’re having a rebrand, you will probably be looking at a new website design to go along with it.

Check out case studies and reviews
Looking at an agency’s previous work is one of the main ways you can ensure they are a great fit for you. If you like the design and creative work they have done for other businesses, it’s not a bad start. Also, look at the sectors they usually work in – if your business fits, it’s likely that the agency will already have a good understanding of your industry and how it works. Reviews are, of course, one of the most important aspects to look at. Are clients happy with the work that has been done and the customer service they have received? As good as an agency’s end product may be, remember that you will have to work closely with them, so it’s important to choose an agency you can gel with and rely on to provide a quality service.

Ask questions
If you’ve done your research, whittled potential agencies down to a shortlist and still have reservations, don’t be afraid to ask questions. Most agencies will be more than happy to discuss your needs and how best to meet them.

Branding Agency Nottingham
m360 is a branding, web design and digital marketing agency based in Nottingham, but working with clients across the globe. If you have any queries about branding services, in Nottingham or elsewhere, and would like to speak to a specialist, please don’t hesitate to get in touch.