Guiding ambition

Fun and finance aren’t two words often seen together, so it was with excitement that we received this brief from new client Kennedy Financial Group.

Based in Michigan USA, Kennedy Financial Group (KFG) use a unique guidance process to help wealthy individuals achieve their hopes and dreams. Having recently established a new logo, colour palette and defined brand objectives, we were tasked with developing a visual language to complement these assets– a fun, friendly and clear style that could be applied to any media.

We developed a suite of origami-style illustrations that use naive, dream-like depictions of journeys to underpin KFG’s slogan, ‘Guiding Wealth With Purpose’. In addition, we expanded the brand with three vibrant colours, and created a library of minor illustrations to symbolise various themes.

The brand has been applied to a dazzling range of media; a responsive website, a webinar presentation, two direct mail pieces including a papercraft pop-up card, MailChimp emailers and social media assets. We are also currently working on a social media campaign to attract new business.

KFG are delighted with what we’ve achieved, and we’re looking forward to working together on even more projects.