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Going global with Alltech

This May, our longstanding client Alltech proudly sponsored The 13th World Mycotoxin Forum®. As the leading international meeting series on mycotoxins, the conference visits different locations across the globe, and this May took place in beautiful Parma, Italy. 

Mycotoxins occur as a result of moulds in crops and foodstuffs, with significant implications for human and animal health. The World Mycotoxin Forum® brings together the world’s experts in a bid to fight mycotoxins and ensure healthy food and feed supply chains.

As an agricultural business with a focus on animal health, Alltech’s chief concerns lie with contaminated livestock feed, and they have developed a novel suite of solutions to eliminate mycotoxins through the feed chain. Alltech asked m360 to help communicate their products and services and stand out at the conference with an informative and impactful exhibition stand. 

Our studio’s creative featured a graphic that concisely outlines Alltech’s suite of mycotoxin solutions. Complete with a branded podium, the exhibition stand conveyed the messaging clearly and attractively, providing a strong focal point among competing messages. 

To further support Alltech at the conference, we designed printed literature as a takeaway for visitors. Alltech’s mycotoxins solutions are a multi-pronged approach, and their printed pieces offer a useful reminder of key features.

Alltech has recently undergone a complete global brand refresh including updated guidelines, with our role of implementing the brand guidelines on all marketing collateral. We always relish a new challenge, and Alltech was very pleased with our deliverables and their success at the event. We continue to work in partnership with Alltech with a view to re-design all of their existing print and digital collateral in line with their new brand guidelines. Watch this space!

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