February in focus: The campaigns we launched
February being the shortest month of the year hasn’t stopped it from being an incredibly busy time for our team when delivering targeted brand campaigns.
Clients have harnessed the month of St Valentine to spread the love through their marketing, from celebrating an affection for movies, to installing sculptures of a much-loved brand mascot.
Join us as we walk you through this month’s creative campaigns.
Showcase Cinemas spreads the love for Valentine’s Day
With movie lovers very much still holding the experience of cinema close to their hearts, we collaborated with the team at Showcase Cinemas across a range of Valentine’s-themed campaigns.
We kicked things off with a tasty promotion of Showcase’s Valentine’s combo for two, as well as a Galentine’s Day promotion of a special screening of The Notebook.
At the same time, our digital team brainstormed ideas for a number of standalone promotions and campaigns to drive engagement across social media including a love hearts-inspired campaign suggesting films to watch this Valentine’s Day, and a carousel asking people to pick their perfect Valentine’s date – including a film, famous date, snack and drink.
We also ran a separate campaign encouraging audiences to choose their favourite romantic film duos and share them on social media, from Wuthering Heights’ Cathy and Heathcliff, to Barbie and Ken.
Our social media content certainly captured the hearts of Showcase’s customers, with engagement high and couples choosing to book dates at their local venues.
Marvelling at Miles across EMR’s network
The face of East Midlands Railway for many years, Miles is a lovable character who adorns stations and makes regular appearances on prime time TV advertisements.
m360 partnered with East Midlands Railway several years ago to bring Miles to life in stations across the rail network through lifesize sculptures, perfect for passengers who want to grab a selfie for social media.
With the original Miles sculptures now showing signs of wear and tear it was time to replace them with new models, showing Miles in different scenarios and, in one instance, accompanied by his adorable girlfriend Margo.
From sitting in one of EMR’s comfy train seats, to swinging from a lamppost and standing on a platform with a cup of coffee in his hand, these new sculptures are more ambitious than the first set and perfect for selfies from passers by.
Better still, the original sculptures have been lovingly refreshed and relocated in stations, depots and offices across the network.
Launching Think for the Future’s dedicated careers website
Local social enterprise Think for the Future recruits people right across the UK to work in its in-school inclusion centres as the business delivers on its mission to transform the lives of young people for the better.
Sourcing candidates is not the tricky part, it’s sourcing quality candidates that the TFTF recruitment team identified as the priority within its long-term marketing strategy. To kickstart our partnership, we focused on the design and build of a dedicated careers website, a place where potential suitors could browse the company’s latest opportunities and submit their applications.
By understanding TFTF’s recruitment goals and target audiences, our digital marketers were able to position TFTF as a desirable career employer that values its people and rewards them for their hard work, all while making a positive difference to the lives of young people across the country.
The project came to its conclusion in February, with the careers website and targeted pay-per-click campaigns launched and capturing leads from potential new employees.
Wrapping up a successful Winter Sale campaign for Downtown
Long-standing client and retailer, Downtown, regularly collaborates with our digital marketers to create and launch seasonal marketing campaigns designed to drive sales and footfall across its East Midlands stores.
To kickstart 2026, Downtown needed to launch its annual Winter Sale campaign, promoting fashion and homeware products to eager shoppers looking for a new year bargain.
The planning for this year’s campaign began in late 2025, with a focus on targeted pay-per-click ads across the Meta network. Following thorough audience research, targeting and segmentation, we crafted aspirational messaging and visuals designed to sell not only products, but the wider lifestyle that accompanies them.
This year’s landmark annual campaign came to a close in late February with strong performance across key metrics. Meta activity reached over 313,000 users, and generated 2.45m impressions and 1,778 clicks, supporting a consistent brand presence throughout a busy promotional period.
If you’re inspired by our February campaigns and have a project in mind for your brand and you need extra resources to get your idea off the ground, then get in touch with our team for expert advice and guidance.
