Roll on, roll out
It has been our pleasure to deliver another successful brand campaign project for East Midlands Railways. We have supported them in delivering a mix of core communications to their passengers, as the world opens up again following the global pandemic
The station marketing marked a poignant move away from government guidance to a warm welcome back for passengers. This was in conjunction with news of a £600m+ investment, which will transform the customer experience, improve rail connections and drive economic growth.
m360 provided end-to-end project management working with the station teams to strategically scope out new site opportunities, create comprehensive campaign documents and manage the artwork of the seed creative through our studio. We were also responsible for facilitating the production and installation requirements of over 60 sites across 10 stations on the EMR network.
The project was delivered on budget and within the suggested timing schedule, which ensured our clients met their objectives and KPIs. We look forward to working with EMR on future projects and helping them to maintain a modern and successful railway network.