Downtown’s Seasonal Sale Success
At m360, we thrive on crafting impactful digital campaigns that not only captivate audiences but also drive tangible results. Our recent collaboration with Downtown for their Winter Sale campaign was no exception. With a clear objective to increase footfall at their Grantham and Boston locations, our team strategically designed and executed a robust Meta ad campaign, ensuring maximum visibility, engagement and conversion.
Running over two months from December 2024 to February 2025, the Downtown Winter Sale digital campaign leveraged Meta’s powerful targeting capabilities to reach a highly relevant audience. Our approach centred around three key promotional pillars: Winter Sale awareness ads designed to introduce and sustain excitement about Downtown’s seasonal discounts on major brands, competition promotion encouraging engagement through a high-value giveaway with a VIP shopping day experience up for grabs, and Triple Points Event ads rewarding loyal customers with enhanced points, boosting store visits and purchases. By incorporating multiple creative refreshes and audience segments, we ensured sustained engagement across the entire campaign duration.
Understanding Downtown’s customer base was crucial in our targeting strategy. We focused on individuals aged 35 and over within a 15-mile radius of Downtown’s Grantham and Boston stores. Our audience consisted of homeowners, garden enthusiasts and value-conscious shoppers – people looking for quality products at attractive seasonal discounts.
Our approach centred around three key promotional pillars: Winter Sale Awareness Ads designed to introduce and sustain excitement about Downtown’s seasonal discounts on major brands, Competition Promotion encouraging engagement through a high-value giveaway with a VIP shopping day experience up for grabs, and Triple Points Event Ads rewarding loyal customers with enhanced points, boosting store visits and purchases.
By incorporating multiple creative refreshes and audience segments, we ensured sustained engagement across the entire campaign duration. Additionally, we used a consistent visual theme across all creative assets through a vibrant red colour palette which communicates an offer immediately to the audience, alongside clear, bold headlines and call-to-actions.
The Downtown Winter Sale digital campaign delivered outstanding results and exceeded targets, achieving high visibility and strong engagement throughout its duration. By leveraging Meta’s advanced targeting and dynamic creative strategy, we successfully captured the attention of our ideal audience, keeping Downtown top-of-mind during the key shopping period. Beyond driving immediate footfall, our campaign strengthened Downtown’s relationship with its customers. The competition element enhanced brand engagement, while the Triple Points promotion reinforced loyalty scheme benefits, encouraging repeat visits.
Working with m360 has been great for our Winter Sale social media campaigns. Their expertise, creativity, and data-driven approach have helped us reach the right audience and boost engagement. Reliable, professional, and results-oriented—highly recommended.
Head of Marketing
At m360, we’re passionate about delivering tailored marketing solutions that drive real-world impact. This digital campaign showcased the power of strategic audience targeting, engaging creatives and multi-touchpoint messaging. By leveraging Meta’s ad ecosystem, we successfully helped Downtown amplify its seasonal sale, boost foot traffic and enhance customer loyalty.
