Celebrating the return of cinema

For the last year, our movie pleasures have been confined to the small and smallish screen. Not quite the cinematic experience we know and love, and as for burnt microwave popcorn… Well, choke back a sigh of relief as we say goodbye to the sofa and herald in Showcase’s reopening with our Big is Back campaign!

We want to remind everyone just how much better it is at the cinema. Huge screens, immersive sound and superior snacks – it’s the only place to max out the movie experience. Our campaign focuses on an abandoned sofa, boldly symbolising that now’s the time to shift our viewing habits.

Our campaign has launched through all print and digital channels, to mark the reopening of 18 Showcase and Cinema de Lux locations nationwide. The m360 team is itching to get back through Nottingham’s doors in time for the big releases of the summer!