A fresh venture for Peter James Homes
Hunters Wood is a delightful development of 14 family homes in an elegant, semi-rural setting. It’s the fifth development we have worked on for Peter James Homes, and memorable for both its exclusive appeal and breadth of advertising platforms.
The identity joins a family of sub-brands that vary in colour, icon design and photography, whilst sharing a roundel device and typefaces. The brand choices for Hunters Wood reflect the traditionally-styled properties and their uniquely verdant surroundings (yes, we want to move in).
Marketing efforts include a brochure, digital marketing and a variety of POS advertising for the launch event at William H Brown. They have been a great success; over 100 people attended the launch event and 150 potential buyers registered interest within the first fortnight.