FASTFRAME™ is an innovative display solution created by Ultima Displays, offering brands a solution for rapid-build silicone edge displays. The frame can be assembled in less than 30 seconds, is lightweight and easy to transport.

Launching a new product into the European market was an exhilarating endeavour requiring careful planning and creative execution. We began by crafting a compelling brand identity that resonated with diverse European audiences, before developing innovative launch concepts and meticulously executed campaign deliverables.

Marketing materials, which included brochures and captivating promotional materials, played a pivotal role in establishing our project’s presence in Europe. This encompassed a broad range of elements, including a dynamic multi-lingual website, engaging social media content, compelling animations, specification sheets and digital assets, all translated into seven different languages.

The journey was filled with challenges, but the outcome was a successful and memorable entry into this dynamic and diverse market. Moreover, we achieved all this under the constraints of a tight deadline, culminating in a remarkable launch event in Madrid that garnered significant press attention.