OMEX has been collaborating with UK farmers for nearly five decades, delivering high quality liquid fertiliser and crop nutrition so that growers can nurture their crops through challenging conditions.

The team at OMEX spotted a timely opportunity to increase market share and promote liquid fertiliser as a superior alternative to traditional granular formulations. Our historic success within agricultural markets made us first choice to nurture a campaign which would transform the business.

The goal was to position OMEX as a market leader for its products, customer service and infrastructure. From four campaign concepts, Grow with the Flow was the favourite, with its play on words emphasising the reassurance farmers will feel when these products have been applied to their crops.

We developed a droplet graphic device to contain the slogan and provide a visual shorthand to the campaign. Artwork was created for a range of assets including mailers, social media, web assets and print adverts for Farmers Weekly. The success of the campaign saw us invited to design OMEX’s exhibition stand for Cereals 2023, while working on a range of campaigns for OMEX products and services.