Introducing a 360 degree repositioning

With fresh campaigns continually moving along the production line, and trends and technologies constantly changing, it can be easy for marketing agencies to neglect their own brands in the midst of a fast-paced industry that rarely sleeps.

Always wanting to be an agency that practices what it preaches, we earmarked 2025 as the year when we would take stock and invest in a refresh of our brand position and digital presence.

Planning and launching such a refresh has been a labour of love, with our website earmarked as the focal point. For those of you who are familiar with our brand, you can probably see a number of noticeable differences already, so join us as we walk you through our new approach and introduce our revitalised digital presence.

Maturing our visual communication and tone of voice

Throughout our history our brand has continued to move with the times. In recent years, a playful approach has taken centre stage with puns and quirky assets regularly employed to explain our processes and anchor our content.

Our repositioning has removed the puns and refined our brand assets, with a more grown up approach in their stead to represent a maturity that only comes from thirty-four years in business.

Likewise, it was time to evolve how we present ourselves visually with a ‘less is more’ approach when showcasing our breadth of expertise. From movie launch campaigns to revolutionary rebrands, our case studies now have the space they need to evidence our vast range of in-house talent across branding, marketing, design and digital.

Redefining our user experience

Central to our brand repositioning has been the redevelopment of our website. Months in the making, a refined user experience has been adopted to make content easier to locate and digest.

Gone are unnecessary embellishments aligned with former web trends and in their place a clean, contemporary and more modest experience with a clear navigation designed to make the most valuable content discoverable with the minimum of clicks.

A new landing experience sets expectations from the outset, with a show reel designed to tell a story of success built on high profile brand collaborations.

Projects are now very much the focal point, with impactful visuals supporting clear stories of how we’ve made tangible differences to local, national and international brands over three decades. At the same time, our services are neatly divided across four core categories; brand, marketing, design and digital.

And this is just the beginning

Every touchpoint of our integrated strategy will reflect our new brand position to ensure consistency across tactics including content, print, social media and much more.

If you’re not already connected with us on social media then now’s the time. Join us on Linkedin and Instagram to be the first to enjoy our industry insights and case studies, and see how we maintain our reputation for being out of the ordinary since 1991.