Scandinavian waste management company Sortera set their sights on conquering the UK market, starting with the acquisition of two major London waste disposal businesses: GBN Services and O’Donovan. m360 was enlisted to ensure a seamless brand introduction to UK audiences.

One key challenge was maintaining brand consistency between Sortera’s operations in Sweden and its new UK ventures. Acting as brand guardians, we carefully rebranded GBN and O’Donovan’s existing materials with Sortera’s visual approach, preserving Sortera’s brand integrity while adapting it to a new market context.

Our involvement with Sortera has encompassed a wide range of projects and deliverables, all meticulously planned and executed to meet a precise launch deadline. From magazine ads to billboards, internal communications and social media assets, our client and creative teams assisted in a smooth UK transition across all channels.

Our efforts extended beyond the digital realm, covering exhibition vehicle livery, feather flags and deliverables to support PR initiatives. We are proud of our involvement in Sortera’s vision to create a greener London, and look forward to seeing the brand maintain momentum as a major player in sustainable waste management within the UK.