Mycotoxin feed contamination is a big concern for livestock farmers, threatening even the best-run operations. Leading biotech firm Alltech helps farmers combat this threat with a suite of innovative solutions under their Mycotoxin Management Program.

We created a campaign toolkit to accommodate educational and sales messages for Alltech’s global services, with a unifying theme using icons to form bigger pictures that represent key topics.

The result was attractive and precise, with the flexibility to work with or without photography. The creative was applied to several campaigns and exhibition stands, alongside printed literature, test kit packaging and a dedicated mycotoxins website.

Alltech’s Mycosorb A+ product campaign required a standalone creative approach with more direct messaging, swapping icons for conceptual imagery. Here we utilised commonplace livestock tags to present Alltech’s message with simplicity and confidence.