World-leading miniature wargaming company Games Workshop is best known for the enduring Warhammer 40,000 brand and The Lord of the Rings strategy battle game. With a massive following and hundreds of stores worldwide, Games Workshop’s customer base is ever expanding.

We were appointed to create Games Workshop’s global Christmas campaign: a challenge we were excited to accept from one of the most famous brands on our doorstep. Working closely with key stakeholders at Games Workshop, we completed a thorough discovery meeting to outline the creative brief, before strategising world domination with a memorable campaign.

Working closely with Games Workshop, our creative response merited broad appeal from new and existing customers, as well as those gifting during the festive season. We were able to sprinkle a healthy dose of festive cheer to an established brand style, achieving mass appeal while remaining faithful to the cult brand and its products.

The Gift Guide is the key sales piece for the seasonal campaign, showcasing products in all their thrilling glory; from gifts for beginners, to exciting new releases, stocking fillers and kits of all sizes. Beyond the guide, our campaign transformed the brand’s high street appeal with in-store graphics and gift bags.