Creating a greener Europe with Sortera

m360 is thrilled to announce our pivotal role in the UK launch of Sortera, a Scandinavian company leading the way in sustainable waste management. Following their acquisition of two major London waste disposal companies, GBN Services and O’Donovan, Sortera enlisted m360 to ensure a seamless brand rollout to the UK market.

Our involvement with Sortera has encompassed a wide range of projects and deliverables, all meticulously planned and executed to meet the launch day deadline. We are proud of the role we have played in orchestrating a precise and considered transition for this major brand.

One of the key challenges m360 tackled was maintaining brand consistency between Sortera’s operations in Sweden and their new ventures in the UK. Acting as brand guardians, we carefully migrated all of GBN and O’Donovan’s existing materials to Sortera’s branding. This process not only sought to preserve the integrity of the Sortera brand but to adapt it to a new market context.

As Sortera continues to set the benchmark in sustainable waste management, m360 has also made sure that all printed materials have been printed on recycled, eco-friendly and certified paper to further extend both ours and our client’s environmentally-friendly practices.

From magazine ads to social media assets, m360 assisted in Sortera’s UK transition across all channels. Our efforts extend beyond the digital realm, encompassing exhibition vehicle livery, feather flags, and deliverables to support PR initiatives. m360 has provided comprehensive support to Sortera, ensuring a seamless and impactful market entry.

“Working with the team at m360 is always time well spent. From their highly efficient Account Management Team to the outstanding Creative Department, m360 have helped Sortera in the UK achieve our desired positioning through a broad range of activity. Their relentless enthusiasm to get to know us and the dynamics of the market we operate in has been particularly impressive.”

We are very proud to have been involved in a large number of projects for Sortera and their vision to paint London greener. We are excited to see the brand become a UK market leader and what projects are to come.