It’s time to be Be Scene on The Big Screen!

At m360, we pride ourselves on delivering bespoke, out-of-the-box campaigns that not only engage but also delight audiences. Recently, we had the pleasure of working with our long standing client, Showcase Cinemas UK, on a one-of-a-kind animation project. They approached us to create an advert that captured their totally unique concept and deliver it in an engaging but easy to digest way. Here’s how we did it:

Our team knew that to create a buzz, we had to utilise the latest design trends. Our animation featured the attention-grabbing stomp technique, which helped the video maintain a fast pace throughout. We also created a bespoke background using vibrant colours with a gentle, gradient effect and soft, circle shapes to balance the exciting video content.

The brief also required a campaign that would appeal to a wide range of audiences, but especially to Gen Z TikTok users. To do that, we used recognisable social media icons and easily digestible information to communicate the key messages. 

Given that the messages demand action from the audience, our copywriting and storytelling had to be clear and concise. With this in mind, we created three simple steps:

• Step 1: Create your film-inspired TikToks and reels
• Step 2: Tag us on Instagram and TikTok using #ShowcaseScenes
• Step 3: Visit Showcase to find out if you’ve made it onto the big screen